Find the Friction.
Fix the Process.
Friction Consulting helps growing businesses identify and fix the operational friction that gets in the way of growth.
You Have the People.
You Have the Product.
Let's Fix the Process.
Product
People
Process
Work
Better
Product & People
You’ve invested in the product and the people. But can your operation deliver at scale?
Process
We focus on what connects them — how work gets organized, handed off, tracked, and supported as the business grows.
The Problem
Your Business May Have Outgrown the Way It Works.
What worked when the business was smaller doesn't always work as the business grows.
Work takes longer than it should.
Information is scattered across spreadsheets, emails, systems, and employee knowledge.
Processes depend too heavily on specific individuals.
Growth creates more work, but not necessarily more capacity.
The right solution starts with understanding what's creating the friction. Then it's about building the right process — and supporting it with the right tools.
Find the Friction. Fix the Process.
We identify where processes are slowing the business down, creating unnecessary work, or limiting results — then redesign and implement a better way to work.
Understand
See how the work actually gets done.
Map the process, talk to the people involved, review the tools and information they rely on, and establish baseline performance.
Typical Output
Current-state process map + prioritized opportunities
Improve
Design a better way to work.
Identify root causes, remove unnecessary steps and handoffs, clarify ownership, and redesign the workflow around the desired business result.
Typical Output
Redesigned process + implementation plan
Implement
Put the improved process to work.
Build or configure the tools needed to support the workflow, document the process, train the people involved, establish KPIs, and measure results.
Typical Output
Working solution + documentation + measurable results
The solution depends on the problem.
An engagement might include process mapping, SOPs, dashboards, trackers, forms, knowledge bases, automation, reporting, or better use of the systems you already have.
Real Problems. Practical Fixes. Better Business Results.
Recommendations
What People Say
I worked directly with Michael at a previous employer where there were bottlenecks and massive delays. He walked through the process and after a short time, developed and taught an automated system that tremendously helped the sales organization. His process saved my sales team about 2 weeks each time this line item was needed. I would recommend Michael into your organization so he can view your current process and see how he could help establish quicker and more efficiencies.
We worked with Michael on operational workflow issues at WINSYS. He identified specific bottlenecks in our processes and helped clarify a practical plan to remove them — the result was tangible efficiency gains, not just a slide deck of recommendations. What stood out: he asks questions and listens before proposing solutions, rather than pattern-matching to a generic playbook. He's genuinely invested in the client's outcome, not just the engagement. I'd recommend him to operations leaders looking to diagnose and fix workflow friction.
I've known Michael Cohen for over 15 years, and have enjoyed every moment of it! He's a straightforward, insightful, high integrity individual, and a reliable, solid business professional. He's an intelligent, sensible strategist, who thinks around corners and sees problems and their solutions before most others I know. I've consulted him on new business ideas several times and and his insights have saved me time, trouble and resources almost without fail. I'd recommend him to any young business looking for some guidance.